The Astounding 150-Year Story Of Workplace Culture
The Essential Tool For An Effective Talent Strategy
Research shows that most employees are disengaged. There are many engagement surveys, but none of them show you how to address your unique challenges. We specialize in the psychology of employee performance, and have helped some of the most respected brands build and sustain engagement and culture.
The Story of
The Culture MRI®
In 1990, Ben Ortlip walked away from a prestigious position in a highly-respected ad agency. He wondered, “How can a job this good be this bad?!” Puzzled, Ortlip turned from writing for famous brands to writing about the cultures that drove them - the brand inside. What followed was a thirty-year quest to understand what makes people happy and productive in the workplace. Along the way, Ortlip directed projects for The Drucker Institute, Ken Blanchard, John Maxwell, Henry Cloud and Tony Robbins, while shaping culture for companies like UPS, Delta, Salesforce, and Chick-fil-A. Today, Ortlip’s landmark findings are distilled into The Culture MRI®, a system for measuring culture and building a sought-after workplace.
The Motivational Response Index® identifies the 15 critical needs that determine job satisfaction and motivation. In all, there are 15 needs that determine if you’ll like your job (and how much). Psychology shows we respond to things that satisfy our needs. They motivate us! In every job you’ll ever have, there are 15 needs at play. Some jobs meet them. Others don’t. When you add them all up, you get an index for a job’s ability to satisfy and motivate you!
The Motivational Response Index®
dashboard Monitors retention and engagement
How it Works
Employees Take a 6-Minute Anonymous Survey
Our Experts Conduct Confidential Interviews
Your dashboard tracks progress as you reduce costly turnover and improve engagement, raising performance and profitability across all your operations. Your custom remediation plan walks you through a step by step strategy.
Gather candid feedback through a quick, anonymous survey. This process uncovers key drivers of job satisfaction and motivation, making it the most comprehensive culture assessment available.
Through one-on-one discussions with selected employees, our team captures user stories that numbers alone don't reflect, adding context to the survey data for a clear picture of how to improve retention and engagement.
- Proven results in multiple industries
- The only system that measures culture in terms of dollar-value to the company
- Don’t just “spend” on culture; monitor ROI for each investment in your people
The Problem With Employee Surveys
Most engagement surveys are based on 30-year-old ideas about employee psychology. The Culture MRI® is designed to engage and motivate today’s Millennial workforce.
Our mission is to help leaders define and establish a culture that improves profits and brand equity. We know how hard it is to solve the psychology of human performance. We offer helpful tools and guidance that equips leaders to cultivate a workplace where each person can be good at something, believe in something, and belong to something.
Leadership Team
Founder
Benjamin Ortlip
Drew Kaiser
CEO
David Watters
Director of Technology
Bob Keator
President
