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In today’s workforce, understanding what truly motivates employees is essential for creating a thriving organizational culture. Drawing from Abraham Maslow’s insights, The Culture MRI® reveals that employees are driven by three fundamental needs: Craft, Cause, and Community™. Whether it’s the satisfaction of mastering a skill, contributing to a greater purpose, or belonging to a supportive team, these motivators shape the modern workplace and influence job satisfaction. Explore how these three elements can transform your organization and unlock the full potential of your workforce.
