Discover how The Culture MRI®, a revolutionary SAAS platform, measures company culture in actual dollars. Learn how this innovative dashboard transforms traditional employee engagement methods, providing key insights that CFOs will appreciate. Explore the science behind needs-based metrics and the future of workplace culture improvement.

In today’s workforce, understanding what truly motivates employees is essential for creating a thriving organizational culture. Drawing from Abraham Maslow’s insights, The Culture MRI® reveals that employees are driven by three fundamental needs: Craft, Cause, and Community™. Whether it’s the satisfaction of mastering a skill, contributing to a greater purpose, or belonging to a supportive team, these motivators shape the modern workplace and influence job satisfaction. Explore how these three elements can transform your organization and unlock the full potential of your workforce.