2025 is almost here, and for many businesses, the outlook is both exciting and daunting. Profit margins are under more pressure than ever, squeezed by everything from rising energy prices to the battle for top talent. At The Culture MRI®, we’ve been working closely with leaders across industries who face the same tough question: How […]

In today’s workforce, understanding what truly motivates employees is essential for creating a thriving organizational culture. Drawing from Abraham Maslow’s insights, The Culture MRI® reveals that employees are driven by three fundamental needs: Craft, Cause, and Community™. Whether it’s the satisfaction of mastering a skill, contributing to a greater purpose, or belonging to a supportive team, these motivators shape the modern workplace and influence job satisfaction. Explore how these three elements can transform your organization and unlock the full potential of your workforce.