For the first time in human history, the workforce has evolved to a level where self-actualization isn’t just a distant dream—it’s the new norm. In this era, understanding what drives people is no longer a luxury; it’s a necessity. As leaders, we must recognize that today’s employees are motivated by more than just a paycheck or a title. They are driven by three fundamental needs that align with Abraham Maslow’s concept of “Self” Actualization”- Craft, Cause, and Community™.
Craft – the need to be good at something
Cause – the need to believe in something
Community – the need to belong to something
Craft – the need to be good at something
Craft is the pursuit of excellence. It’s the accountant who finds joy in balancing the books, the artist who loses themselves in their work, or the surgeon who perfects their technique with each operation. For these individuals, the act of doing their work well is its own reward. They don’t need to be part of a grand mission or a tight-knit team to find satisfaction. Their work itself is the journey, and their journey is their destination. As leaders, we need to recognize and nurture this drive. When we do, we create environments where these craftsmen and craftswomen can thrive.
Cause – the need to believe in something
Some people are driven by the need to make a difference. They’re the ones who join the Peace Corps, who lead social justice movements, or who simply find meaning in being part of something bigger than themselves. For them, it’s not about the task at hand—it’s about what that task represents. It’s about knowing that their work matters. This sense of purpose gives them the strength to face any challenge, to endure any hardship. As leaders, we must connect their work to a larger cause, a mission that gives their efforts meaning.
Community – the need to belong to something
For others, it’s all about the people. These are the employees who thrive on being part of a team, who find their identity in their relationships with their colleagues. They don’t need to be working on the most important project in the world or perfecting a particular skill. What they need is to belong, to be valued by those around them. These are the individuals who make a workplace feel like a second home. As leaders, it’s our job to foster that sense of community, to create spaces where these individuals can build the connections that drive them.
Why This Matters
Understanding these three motivators—Craft, Cause, and Community™—isn’t just about making people happy. It’s about unlocking the full potential of your workforce. It’s about creating a culture where every employee is engaged, motivated, and aligned with your organization’s goals. When you understand what drives your people, you can lead them more effectively. And when you lead more effectively, your organization thrives.
Conclusion
In Culture Is The New Leadership, we’ve seen how critical it is to get culture right. It’s not just about having a mission statement or a set of values on the wall. It’s about understanding what makes people tick and creating an environment where they can bring their best selves to work every day. The Culture MRI® was designed to help leaders do just that. It’s not a tool; it’s a movement. It’s a way to measure, understand, and optimize the very heart of your organization. If you’re ready to take your leadership to the next level, it’s time to engage with Craft, Cause, and Community™. It’s time to schedule a demo with The Culture MRI® and discover how these motivators can transform your workplace.